[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#1A212C” background_image=”https:\/\/cfigroup.it\/wp-content\/uploads\/2024\/12\/Mystery-client-big-min.jpg” background_blend=”overlay” custom_padding=”5%||5%||true|false” custom_padding_tablet=”4%||4%||true|false” custom_padding_phone=”4%||4%||true|false” da_disable_devices=”off|off|off” saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][dnxte_multi_heading text_one=”Mystery Call, Mystery Shopping and Mystery Client” text_two=”Market research to improve service quality” display_type_select=”on” text_two_margin=”||0px||false|false” text_two_padding=”||0px||false|false” text_three_margin=”||0px||false|false” text_three_padding=”||0px||false|false” text_one_reveal_effect=”on” text_one_reveal_color_before=”#44546C” _builder_version=”4.27.4″ _module_preset=”default” text_one_font=”–et_global_heading_font|800||on|||||” text_one_text_color=”#FFFFFF” text_one_font_size=”35px” text_one_line_height=”1.1em” text_two_font=”–et_global_body_font|300|||||||” text_two_text_color=”#BBC8D3″ text_two_font_size=”25px” text_two_line_height=”1.1em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_one_font_size_tablet=”35px” text_one_font_size_phone=”35px” text_one_font_size_last_edited=”on|phone” text_two_font_size_tablet=”25px” text_two_font_size_phone=”23px” text_two_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/dnxte_multi_heading][et_pb_divider color=”#BBC8D3″ divider_weight=”15px” _builder_version=”4.27.3″ _module_preset=”default” width=”25%” custom_margin=”-20px||15px||false|false” custom_padding=”0px||||false|false” animation_style=”zoom” animation_direction=”left” animation_delay=”200ms” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”down” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(255,255,255,0.5)” background_image=”https:\/\/cfigroup.it\/wp-content\/uploads\/2024\/11\/sfondo-mondo-min-1.png” background_size=”initial” background_position=”bottom_center” background_blend=”overlay” background_enable_mask_style=”on” background_mask_style=”bean” background_mask_transform=”invert” background_mask_size=”cover” background_mask_position=”top_center” custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”justified” custom_margin=”||15px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n
Mystery <\/strong>is a powerful and versatile survey methodology<\/strong>, designed to evaluate and improve the quality of service and customer experience<\/strong>. Through techniques such as Mystery Shopping<\/strong>, Mystery Caller<\/strong> and Mystery Client<\/strong>, companies can discreetly and realistically observe the functioning of their touchpoints, measuring the quality of interactions with customers<\/strong>. An internal benchmark is also obtained, which allows the organization to be stimulated to achieve high levels of quality delivered. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”justified” custom_margin=”||||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_delay=”100ms” animation_intensity_slide=”10%” animation_direction_tablet=”left” animation_direction_phone=”left” animation_direction_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n These Mystery techniques represent a cognitive tool to monitor the quality of services and business processes<\/strong>. They allow you to measure the quality provided, monitor sales processes and verify alignment with company standards. Furthermore, they allow you to identify training needs and evaluate the effectiveness of training processes or organizational changes. <\/p>\n [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ4NiJ9fQ==@” button_text=”Contact us for a consultation ” disabled_on=”on|on|off” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” custom_padding=”25px||25px|25px|true|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”700ms” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#FFFFFF” saved_tabs=”all” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][dnxte_image_reveal dnext_img_reveal=”https:\/\/cfigroup.it\/wp-content\/uploads\/2024\/12\/Mystery-client-big-min.jpg” dnext_single_color=”#44546C” _builder_version=”4.27.4″ _module_preset=”default” z_index=”2″ custom_padding=”||0px|||” box_shadow_style=”preset4″ box_shadow_color=”#BBC8D3″ global_colors_info=”{}”][\/dnxte_image_reveal][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.27.3″ _module_preset=”default” z_index=”1″ custom_margin=”||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”|12px|||false|false” custom_padding_tablet=”|0px|||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”17px” background_color=”#1A212C” background_image=”https:\/\/cfigroup.it\/wp-content\/uploads\/2024\/11\/sfondo-box-min.jpg” background_blend=”overlay” z_index=”1″ width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” module_alignment=”right” custom_margin=”-50px||15px||false|false” custom_margin_tablet=”10px||15px||false|false” custom_margin_phone=”10px||15px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”85px|30px|30px|30px|false|true” custom_padding_tablet=”30px|30px|95px|30px|false|true” custom_padding_phone=”30px|30px|95px|30px|false|true” custom_padding_last_edited=”on|tablet” animation_style=”slide” animation_direction=”right” animation_duration=”700ms” animation_delay=”100ms” animation_intensity_slide=”10%” scroll_horizontal_motion=”0|50|50|100|2|0|-2″ module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|tablet” box_shadow_style=”preset3″ global_colors_info=”{}”]Mystery analytics go beyond simple assessments: they reveal key details about critical areas, such as service consistency, problem resolution speed, and staff professionalism. The value of Mystery is its ability to make visible what often remains hidden, transforming feedback into targeted actions. Improving touchpoints means not only increasing customer satisfaction, but also building a solid and lasting reputation in the market. [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ4NiJ9fQ==@” button_text=”Contact us for a consultation ” button_alignment=”left” disabled_on=”off|off|on” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” custom_margin=”-45px|15%|||false|false” custom_padding=”25px||25px|25px|true|false” custom_padding_tablet=”25px||25px|25px|true|false” custom_padding_phone=”15px||15px|20px|true|false” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_duration=”700ms” custom_css_main_element=”line-height:1.3em !important” box_shadow_style=”preset4″ box_shadow_horizontal=”2px” box_shadow_vertical=”0px” box_shadow_spread=”11px” box_shadow_color=”#FFFFFF” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_icon font_icon=”||divi||400″ icon_color=”#FFFFFF” disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#BBC8D3″ custom_margin=”10px||||false|false” custom_padding=”50px|65px|50px|65px|true|true” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”down” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(187,200,211,0.35)” background_enable_image=”off” background_size=”initial” background_position=”bottom_center” background_blend=”overlay” custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dnxte_multi_heading text_one=”CFI Group” text_two=”our working methodology” heading_tag=”h2″ display_type_select=”on” text_two_margin=”||0px||false|false” text_two_padding=”||0px||false|false” text_three_margin=”||0px||false|false” text_three_padding=”||0px||false|false” text_one_reveal_effect=”on” text_one_reveal_color_before=”#44546C” _builder_version=”4.27.4″ _module_preset=”default” text_one_font=”–et_global_body_font|300|||||||” text_one_text_align=”left” text_one_text_color=”#44546C” text_one_font_size=”25px” text_two_font=”–et_global_heading_font|800||on|||||” text_two_text_align=”left” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][\/dnxte_multi_heading][et_pb_divider color=”#BBC8D3″ divider_weight=”15px” _builder_version=”4.27.3″ _module_preset=”default” width=”25%” module_alignment=”left” custom_margin=”-20px||15px||false|false” custom_padding=”0px||||false|false” animation_style=”zoom” animation_delay=”200ms” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”justified” custom_margin=”||15px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_intensity_slide=”10%” locked=”off” global_colors_info=”{}”]<\/p>\n Thanks to a network of professional interviewers<\/strong>, operating on a national and international scale, CFI Group is able to collect data with capillarity and precision.<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”justified” custom_margin=”||15px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_delay=”100ms” animation_intensity_slide=”10%” locked=”off” global_colors_info=”{}”]<\/p>\n Real-time transmission guarantees timely analysis, with quantitative reports, comparison KPIs and clear operational indications. The surveys can also include the analysis of the layout of the points of sale to verify their coherence with the brand identity. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”17px” background_color=”#1A212C” background_image=”https:\/\/cfigroup.it\/wp-content\/uploads\/2024\/11\/sfondo-box-min.jpg” background_blend=”overlay” z_index=”1″ width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” module_alignment=”right” custom_margin=”30px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”80px|50px|80px|50px|false|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”30px|30px|30px|30px|true|true” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_delay=”200ms” animation_intensity_slide=”10%” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|tablet” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}”]This approach helps transform collected data into strategic insights, helping companies optimize every touchpoint and improve the overall customer experience.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion open_toggle_text_color=”#44546C” open_toggle_background_color=”#FFFFFF” closed_toggle_background_color=”#44546C” toggle_icon=”||fa||900″ icon_color=”#FFFFFF” use_icon_font_size=”on” icon_font_size=”20px” _builder_version=”4.27.4″ _module_preset=”default” toggle_text_color=”#FFFFFF” border_width_all=”0px” border_color_all=”#44546C” global_colors_info=”{}”][et_pb_accordion_item title=”Mystery Client” open=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”25px|25px|25px|25px|true|true” global_colors_info=”{}”]<\/p>\n Mystery Client <\/strong>is an investigation technique that allows you to evaluate the quality provided at customer contact points<\/strong>. The activity involves the use of professional observers who present themselves as anonymous customers to evaluate the quality of the service offered, the competence of the staff and the efficiency of the processes. During the interaction, the Mystery Client verifies the consistency with company standards, identifies any misalignments or opportunities for improvement. <\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Mystery Shopping” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”25px|25px|25px|25px|true|true” global_colors_info=”{}” open=”off”]<\/p>\n Mystery Shopping<\/strong> is a survey methodology that evaluates the quality of service and customer experience in the commercial sector<\/strong>, such as shops, supermarkets and shopping centres. Mystery Shoppers are qualified professionals who simulate real shopping situations to observe and analyse key elements, such as staff behaviour, assistance provided, product presentation and compliance with company standards. <\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Mystery Call” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”25px|25px|25px|25px|true|true” global_colors_info=”{}” open=”off”]<\/p>\n Mystery caller<\/strong> is an investigation methodology that evaluates the quality of telephone interactions between a company and its customers<\/strong>. Qualified professionals, acting anonymously, simulate real calls to analyze fundamental aspects such as the courtesy of the staff, the ability to solve problems, the clarity of the information provided and the consistency with company standards. The goal is to identify critical issues in the assistance processes, compliance with procedures and opportunities to improve the telephone service. <\/p>\n [\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”|auto||auto|false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ4NiJ9fQ==@” button_text=”Contact us for information ” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” body_font=”|–et_global_heading_font_weight|||||||” body_font_size=”22px” body_line_height=”1.3em” background_color=”#1A212C” background_image=”https:\/\/cfigroup.it\/wp-content\/uploads\/2024\/12\/Mystery-client-big-min.jpg” background_position=”top_center” background_vertical_offset=”43%” background_blend=”overlay” custom_button=”on” button_border_width=”2px” button_custom_padding=”25px||25px||true|false” button_custom_padding_tablet=”25px||25px||true|false” button_custom_padding_phone=”15px||15px||true|false” button_custom_padding_last_edited=”on|phone” custom_padding=”4%|20%|4%|20%|true|true” custom_padding_tablet=”9%|40px|9%|40px|true|true” custom_padding_phone=”9%|40px|9%|40px|true|true” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_duration=”700ms” animation_intensity_zoom=”10%” box_shadow_style=”preset3″ box_shadow_vertical=”-10px” global_colors_info=”{}”][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”rgba(255,255,255,0.5)” background_image=”https:\/\/cfigroup.it\/wp-content\/uploads\/2024\/11\/sfondo-mondo-min-1.png” background_size=”initial” background_position=”bottom_center” background_blend=”overlay” background_enable_mask_style=”on” background_mask_style=”bean” background_mask_transform=”invert” background_mask_size=”cover” background_mask_position=”top_center” custom_margin=”||||false|false” custom_padding=”||||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][dnxte_multi_heading text_one=”The competitive advantages ” text_two=”of Mystery Shopping, Mystery Client and Mystery Call activities” heading_tag=”h2″ display_type_select=”on” text_two_margin=”||0px||false|false” text_two_padding=”||0px||false|false” text_three_margin=”||0px||false|false” text_three_padding=”||0px||false|false” text_one_reveal_effect=”on” text_one_reveal_color_before=”#44546C” _builder_version=”4.27.4″ _module_preset=”default” text_one_font=”–et_global_body_font|800||on|||||” text_one_text_align=”center” text_one_text_color=”#44546C” text_two_font=”–et_global_heading_font|300|||||||” text_two_text_align=”center” text_two_font_size=”25px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][\/dnxte_multi_heading][et_pb_divider color=”#BBC8D3″ divider_weight=”15px” _builder_version=”4.27.3″ _module_preset=”default” width=”25%” module_alignment=”center” custom_margin=”-20px||15px||false|false” custom_padding=”0px||||false|false” animation_style=”zoom” animation_delay=”200ms” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” custom_margin=”||15px||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”700ms” animation_intensity_slide=”10%” locked=”off” global_colors_info=”{}”]Mystery techniques offer companies the opportunity to analyze and optimize some aspects of the relationship with customers.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][dnxte_blurb blurb_heading=”Measuring the quality delivered” heading_tag=”p” blurb_description=”<\/p>\n Evaluation of the actual correspondence between the quality offered and the company standards.<\/p>\n ” dnxt_use_icon=”on” dnxt_font_icon=”||fa||900″ font_icon_placement=”dnxt-blurb-wrapper-two-top-center” font_icon_color=”#FFFFFF” font_icon_size=”25px” use_font_icon_bg_color=”on” font_icon_bg_color=”#44546C” dnxt_icon_margin=”||-25px||false|false” dnxt_icon_padding=”10px|22px|10px|22px|true|true” dnxt_header_margin=”||10px||false|false” dnxt_body_padding=”40px|25px|25px|25px|false|true” content_bg_show_hide=”on” content_bg=”#BBC8D3″ _builder_version=”4.27.4″ _module_preset=”default” dnxt_heading_font=”–et_global_heading_font|–et_global_heading_font_weight|||||||” dnxt_heading_text_align=”center” dnxt_heading_text_color=”#44546C” dnxt_heading_font_size=”17px” dnxt_heading_line_height=”1.1em” dnxt_body_text_align=”center” dnxt_body_text_color=”#1A212C” dnxt_body_line_height=”1.3em” custom_margin_tablet=”” custom_margin_phone=”||-10px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” animation_style=”zoom” animation_duration=”700ms” custom_css_body_wrapper=”min-height:160px;” border_radii_font_icon_border=”on|0px|0px|0px|0px” border_width_all_font_icon_border=”0px” border_color_all_font_icon_border=”#FFFFFF” border_width_right_font_icon_border=”7px” border_width_bottom_font_icon_border=”7px” border_width_left_font_icon_border=”7px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_color=”#44546C” global_colors_info=”{}” border_width_bottom_dnxt_content_borders__hover_enabled=”on|hover” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_vertical__hover=”7px” custom_css_body_wrapper_last_edited=”on|phone” custom_css_body_wrapper_phone=”min-height:90px” custom_css_body_wrapper_tablet=”min-height:120px;”][\/dnxte_blurb][dnxte_blurb blurb_heading=”Identify training needs” heading_tag=”p” blurb_description=”<\/p>\n Identify opportunities for training and performance improvement.<\/p>\n ” dnxt_use_icon=”on” dnxt_font_icon=”||fa||900″ font_icon_placement=”dnxt-blurb-wrapper-two-top-center” font_icon_color=”#FFFFFF” font_icon_size=”25px” use_font_icon_bg_color=”on” font_icon_bg_color=”#44546C” dnxt_icon_margin=”||-25px||false|false” dnxt_icon_padding=”10px|22px|10px|22px|true|true” dnxt_header_margin=”||10px||false|false” dnxt_body_padding=”40px|25px|25px|25px|false|true” content_bg_show_hide=”on” content_bg=”#BBC8D3″ _builder_version=”4.27.4″ _module_preset=”default” dnxt_heading_font=”–et_global_heading_font|–et_global_heading_font_weight|||||||” dnxt_heading_text_align=”center” dnxt_heading_text_color=”#44546C” dnxt_heading_font_size=”17px” dnxt_heading_line_height=”1.1em” dnxt_body_text_align=”center” dnxt_body_text_color=”#1A212C” dnxt_body_line_height=”1.3em” custom_margin_tablet=”” custom_margin_phone=”||-10px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” animation_style=”zoom” animation_duration=”700ms” custom_css_body_wrapper=”min-height:160px;” border_radii_font_icon_border=”on|0px|0px|0px|0px” border_width_all_font_icon_border=”0px” border_color_all_font_icon_border=”#FFFFFF” border_width_right_font_icon_border=”7px” border_width_bottom_font_icon_border=”7px” border_width_left_font_icon_border=”7px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_color=”#44546C” global_colors_info=”{}” border_width_bottom_dnxt_content_borders__hover_enabled=”on|hover” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_vertical__hover=”7px” custom_css_body_wrapper_last_edited=”on|phone” custom_css_body_wrapper_tablet=”min-height:120px;” custom_css_body_wrapper_phone=”min-height:90px”][\/dnxte_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][dnxte_blurb blurb_heading=”Monitor sales-purchase processes” heading_tag=”p” blurb_description=”<\/p>\n Identify inefficiencies and optimize interactions.<\/p>\n ” dnxt_use_icon=”on” dnxt_font_icon=”||fa||900″ font_icon_placement=”dnxt-blurb-wrapper-two-top-center” font_icon_color=”#FFFFFF” font_icon_size=”25px” use_font_icon_bg_color=”on” font_icon_bg_color=”#44546C” dnxt_icon_margin=”||-25px||false|false” dnxt_icon_padding=”10px|22px|10px|22px|true|true” dnxt_header_margin=”||10px||false|false” dnxt_body_padding=”40px|25px|25px|25px|false|true” content_bg_show_hide=”on” content_bg=”#BBC8D3″ _builder_version=”4.27.4″ _module_preset=”default” dnxt_heading_font=”–et_global_heading_font|–et_global_heading_font_weight|||||||” dnxt_heading_text_align=”center” dnxt_heading_text_color=”#44546C” dnxt_heading_font_size=”17px” dnxt_heading_line_height=”1.1em” dnxt_body_text_align=”center” dnxt_body_text_color=”#1A212C” dnxt_body_line_height=”1.3em” custom_margin_tablet=”” custom_margin_phone=”||-10px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” animation_style=”zoom” animation_duration=”700ms” custom_css_body_wrapper=”min-height:160px;” border_radii_font_icon_border=”on|0px|0px|0px|0px” border_width_all_font_icon_border=”0px” border_color_all_font_icon_border=”#FFFFFF” border_width_right_font_icon_border=”7px” border_width_bottom_font_icon_border=”7px” border_width_left_font_icon_border=”7px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_color=”#44546C” global_colors_info=”{}” border_width_bottom_dnxt_content_borders__hover_enabled=”on|hover” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_vertical__hover=”7px” custom_css_body_wrapper_last_edited=”on|phone” custom_css_body_wrapper_phone=”min-height:90px” custom_css_body_wrapper_tablet=”min-height:120px;”][\/dnxte_blurb][dnxte_blurb blurb_heading=”Analyzing the layout of the points of sale” heading_tag=”p” blurb_description=”<\/p>\n Evaluating the coherence with the brand identity.<\/p>\n ” dnxt_use_icon=”on” dnxt_font_icon=”||fa||900″ font_icon_placement=”dnxt-blurb-wrapper-two-top-center” font_icon_color=”#FFFFFF” font_icon_size=”25px” use_font_icon_bg_color=”on” font_icon_bg_color=”#44546C” dnxt_icon_margin=”||-25px||false|false” dnxt_icon_padding=”10px|22px|10px|22px|true|true” dnxt_header_margin=”||10px||false|false” dnxt_body_padding=”40px|25px|25px|25px|false|true” content_bg_show_hide=”on” content_bg=”#BBC8D3″ _builder_version=”4.27.4″ _module_preset=”default” dnxt_heading_font=”–et_global_heading_font|–et_global_heading_font_weight|||||||” dnxt_heading_text_align=”center” dnxt_heading_text_color=”#44546C” dnxt_heading_font_size=”17px” dnxt_heading_line_height=”1.1em” dnxt_body_text_align=”center” dnxt_body_text_color=”#1A212C” dnxt_body_line_height=”1.3em” custom_margin_tablet=”” custom_margin_phone=”||-10px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” animation_style=”zoom” animation_duration=”700ms” custom_css_body_wrapper=”min-height:160px;” border_radii_font_icon_border=”on|0px|0px|0px|0px” border_width_all_font_icon_border=”0px” border_color_all_font_icon_border=”#FFFFFF” border_width_right_font_icon_border=”7px” border_width_bottom_font_icon_border=”7px” border_width_left_font_icon_border=”7px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_color=”#44546C” global_colors_info=”{}” border_width_bottom_dnxt_content_borders__hover_enabled=”on|hover” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_vertical__hover=”7px” custom_css_body_wrapper_last_edited=”on|phone” custom_css_body_wrapper_tablet=”min-height:120px;” custom_css_body_wrapper_phone=”min-height:90px”][\/dnxte_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][dnxte_blurb blurb_heading=”Get feedback from the front line” heading_tag=”p” blurb_description=”<\/p>\n Highlight service gaps versus goals.<\/p>\n ” dnxt_use_icon=”on” dnxt_font_icon=”||fa||900″ font_icon_placement=”dnxt-blurb-wrapper-two-top-center” font_icon_color=”#FFFFFF” font_icon_size=”25px” use_font_icon_bg_color=”on” font_icon_bg_color=”#44546C” dnxt_icon_margin=”||-25px||false|false” dnxt_icon_padding=”10px|22px|10px|22px|true|true” dnxt_header_margin=”||10px||false|false” dnxt_body_padding=”40px|25px|25px|25px|false|true” content_bg_show_hide=”on” content_bg=”#BBC8D3″ _builder_version=”4.27.4″ _module_preset=”default” dnxt_heading_font=”–et_global_heading_font|–et_global_heading_font_weight|||||||” dnxt_heading_text_align=”center” dnxt_heading_text_color=”#44546C” dnxt_heading_font_size=”17px” dnxt_heading_line_height=”1.1em” dnxt_body_text_align=”center” dnxt_body_text_color=”#1A212C” dnxt_body_line_height=”1.3em” custom_margin_tablet=”” custom_margin_phone=”||-10px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” animation_style=”zoom” animation_duration=”700ms” custom_css_body_wrapper=”min-height:160px;” border_radii_font_icon_border=”on|0px|0px|0px|0px” border_width_all_font_icon_border=”0px” border_color_all_font_icon_border=”#FFFFFF” border_width_right_font_icon_border=”7px” border_width_bottom_font_icon_border=”7px” border_width_left_font_icon_border=”7px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_color=”#44546C” global_colors_info=”{}” border_width_bottom_dnxt_content_borders__hover_enabled=”on|hover” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_vertical__hover=”7px” custom_css_body_wrapper_last_edited=”on|phone” custom_css_body_wrapper_tablet=”min-height:120px;” custom_css_body_wrapper_phone=”min-height:90px”][\/dnxte_blurb][dnxte_blurb blurb_heading=”Evaluate the effectiveness of organizational initiatives” heading_tag=”p” blurb_description=”<\/p>\n Valutare l’efficacia delle iniziative organizzative<\/p>\n ” dnxt_use_icon=”on” dnxt_font_icon=”||fa||900″ font_icon_placement=”dnxt-blurb-wrapper-two-top-center” font_icon_color=”#FFFFFF” font_icon_size=”25px” use_font_icon_bg_color=”on” font_icon_bg_color=”#44546C” dnxt_icon_margin=”||-25px||false|false” dnxt_icon_padding=”10px|22px|10px|22px|true|true” dnxt_header_margin=”||10px||false|false” dnxt_body_padding=”40px|25px|25px|25px|false|true” content_bg_show_hide=”on” content_bg=”#BBC8D3″ _builder_version=”4.27.4″ _module_preset=”default” dnxt_heading_font=”–et_global_heading_font|–et_global_heading_font_weight|||||||” dnxt_heading_text_align=”center” dnxt_heading_text_color=”#44546C” dnxt_heading_font_size=”17px” dnxt_heading_line_height=”1.1em” dnxt_body_text_align=”center” dnxt_body_text_color=”#BBC8D3″ dnxt_body_line_height=”1.3em” custom_margin_tablet=”” custom_margin_phone=”||-10px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” animation_style=”zoom” animation_duration=”700ms” custom_css_body_wrapper=”min-height:160px;” border_radii_font_icon_border=”on|0px|0px|0px|0px” border_width_all_font_icon_border=”0px” border_color_all_font_icon_border=”#FFFFFF” border_width_right_font_icon_border=”7px” border_width_bottom_font_icon_border=”7px” border_width_left_font_icon_border=”7px” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_color=”#44546C” global_colors_info=”{}” border_width_bottom_dnxt_content_borders__hover_enabled=”on|hover” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_vertical__hover=”7px” custom_css_body_wrapper_last_edited=”on|phone” custom_css_body_wrapper_tablet=”min-height:120px;” custom_css_body_wrapper_phone=”min-height:90px”][\/dnxte_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”justified” custom_margin=”||15px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_intensity_slide=”10%” locked=”off” global_colors_info=”{}”]Mystery investigations, although useful for gathering some targeted information, still show some limitations since they focus mainly on the observation of staff behavior or operational efficiency, but fail to explore in depth the real motivations, expectations and desires of customers nor allow to precisely identify the strategic levers to improve company competitiveness.[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”justified” custom_margin=”||15px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_delay=”100ms” animation_intensity_slide=”10%” locked=”off” global_colors_info=”{}”]<\/p>\n