{"id":1330,"date":"2025-01-10T13:10:30","date_gmt":"2025-01-10T13:10:30","guid":{"rendered":"https:\/\/www.cfigroup.it\/ad-hoc-market-research\/"},"modified":"2025-03-11T15:20:28","modified_gmt":"2025-03-11T15:20:28","slug":"custom-market-research","status":"publish","type":"page","link":"https:\/\/www.cfigroup.it\/en\/custom-market-research\/","title":{"rendered":"Ad hoc market research"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#1A212C&#8221; background_image=&#8221;https:\/\/cfigroup.it\/wp-content\/uploads\/2024\/12\/Ricerche-di-mercato-ad-hocbig-min.jpg&#8221; background_position=&#8221;bottom_center&#8221; background_blend=&#8221;overlay&#8221; custom_padding=&#8221;5%||5%||true|false&#8221; custom_padding_tablet=&#8221;4%||4%||true|false&#8221; custom_padding_phone=&#8221;4%||4%||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; 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custom_margin=&#8221;||15px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;700ms&#8221; animation_intensity_slide=&#8221;10%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Custom market research<\/strong> is research designed to specifically <strong>address<\/strong> the <strong>needs of the company requesting it<\/strong>. Unlike standardized surveys, these analyses <strong>focus on exactly what you need to know,<\/strong> <strong>providing targeted<\/strong> and <strong>data-driven insights<\/strong> to support strategic decisions. This approach allows you to <strong>explore unique problems, anticipate trends and identify growth opportunities<\/strong>, adapting perfectly to the business context.  <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;700ms&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction_tablet=&#8221;left&#8221; animation_direction_phone=&#8221;left&#8221; animation_direction_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]CFI Group conducts customized market research that covers strategic areas such as Customer Satisfaction, Employee Satisfaction, Brand Equity, sales performance and sector barometers. 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animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;700ms&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;10%&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|2|0|-2&#8243; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221;]Thanks to an advanced methodology and a focus on the specifics of each company, CFI transforms the data collected into concrete decision-making tools, allowing you to optimize resources, strategies and results in increasingly competitive markets.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ4NiJ9fQ==@&#8221; 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da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dnxte_multi_heading text_one=&#8221;The CFI Group methodology &#8221; text_two=&#8221;for customized market research&#8221; heading_tag=&#8221;h2&#8243; display_type_select=&#8221;on&#8221; text_two_margin=&#8221;||0px||false|false&#8221; text_two_padding=&#8221;||0px||false|false&#8221; text_three_margin=&#8221;||0px||false|false&#8221; text_three_padding=&#8221;||0px||false|false&#8221; text_one_reveal_effect=&#8221;on&#8221; text_one_reveal_color_before=&#8221;#44546C&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_one_font=&#8221;&#8211;et_global_body_font|300|||||||&#8221; text_one_text_align=&#8221;left&#8221; text_one_text_color=&#8221;#44546C&#8221; text_one_font_size=&#8221;25px&#8221; text_two_font=&#8221;&#8211;et_global_heading_font|800||on|||||&#8221; text_two_text_align=&#8221;left&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_multi_heading][et_pb_divider color=&#8221;#BBC8D3&#8243; divider_weight=&#8221;15px&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;25%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-20px||15px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;200ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;||15px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;700ms&#8221; animation_intensity_slide=&#8221;10%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>CFI Group\u2019s methodology for <strong>customized market research<\/strong> is structured in a complex and scientific process, designed to respond to specific company needs. Each phase is designed to <strong>collect, analyze and transform data into targeted operational strategies<\/strong> and guarantee concrete and high-impact solutions. <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;17px&#8221; background_color=&#8221;#1A212C&#8221; background_image=&#8221;https:\/\/cfigroup.it\/wp-content\/uploads\/2024\/11\/sfondo-box-min.jpg&#8221; background_blend=&#8221;overlay&#8221; z_index=&#8221;1&#8243; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;80px|50px|80px|50px|false|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;700ms&#8221; animation_delay=&#8221;200ms&#8221; animation_intensity_slide=&#8221;10%&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; box_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Through this methodology, CFI Group provides essential tools to define targeted action plans and improve business performance in a sustainable and measurable way.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion open_toggle_text_color=&#8221;#44546C&#8221; open_toggle_background_color=&#8221;#FFFFFF&#8221; closed_toggle_background_color=&#8221;#44546C&#8221; toggle_icon=&#8221;&#xf107;||fa||900&#8243; icon_color=&#8221;#FFFFFF&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;20px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; toggle_text_color=&#8221;#FFFFFF&#8221; border_width_all=&#8221;0px&#8221; border_color_all=&#8221;#44546C&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;1. Information needs analysis &#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;25px|25px|25px|25px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]Identification of research objectives and information needs through assessment with the company team and management. [\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;2. Business and perceived quality analysis &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;25px|25px|25px|25px|true|true&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]Interviews with company managers and focus groups with customers or employees to explore perceptions and expectations. [\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;3. Interviews &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;25px|25px|25px|25px|true|true&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]Development of analysis and data collection models through advanced methodologies such as CAPI, CATI, CAWI and online panels. [\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;4. Processing and diagnostics &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;25px|25px|25px|25px|true|true&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]Scientific validation of the models used and analysis of the results to ensure maximum reliability of the answers. [\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;5. Sharing and communicating results &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;25px|25px|25px|25px|true|true&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]Creation of detailed reports and presentation of data to the relevant business divisions, with definition of operational priorities. 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