{"id":1338,"date":"2025-01-10T15:35:25","date_gmt":"2025-01-10T15:35:25","guid":{"rendered":"https:\/\/www.cfigroup.it\/retail-gdo\/"},"modified":"2025-03-11T15:50:55","modified_gmt":"2025-03-11T15:50:55","slug":"retail-gdo","status":"publish","type":"page","link":"https:\/\/www.cfigroup.it\/en\/retail-gdo\/","title":{"rendered":"Retail GDO"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#1A212C” background_image=”https:\/\/cfigroup.it\/wp-content\/uploads\/2025\/01\/retail-gdo-min-2.jpg” background_blend=”overlay” custom_padding=”5%||5%||true|false” custom_padding_tablet=”4%||4%||true|false” custom_padding_phone=”4%||4%||true|false” da_disable_devices=”off|off|off” saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][dnxte_multi_heading text_one=”Market research for the retail sector – GDO” text_two=”Winning strategies to understand the modern consumer ” display_type_select=”on” text_two_margin=”||0px||false|false” text_two_padding=”||0px||false|false” text_three_margin=”||0px||false|false” text_three_padding=”||0px||false|false” text_one_reveal_effect=”on” text_one_reveal_color_before=”#44546C” _builder_version=”4.27.4″ _module_preset=”default” text_one_font=”–et_global_heading_font|800||on|||||” text_one_text_color=”#FFFFFF” text_one_font_size=”35px” text_one_line_height=”1.1em” text_two_font=”–et_global_body_font|300|||||||” text_two_text_color=”#BBC8D3″ text_two_font_size=”25px” text_two_line_height=”1.1em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_one_font_size_tablet=”35px” text_one_font_size_phone=”35px” text_one_font_size_last_edited=”on|phone” text_two_font_size_tablet=”25px” text_two_font_size_phone=”23px” text_two_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/dnxte_multi_heading][et_pb_divider color=”#BBC8D3″ divider_weight=”15px” _builder_version=”4.27.3″ _module_preset=”default” width=”25%” custom_margin=”-20px||15px||false|false” custom_padding=”0px||||false|false” animation_style=”zoom” animation_direction=”left” animation_delay=”200ms” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”down” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(255,255,255,0.5)” background_image=”https:\/\/cfigroup.it\/wp-content\/uploads\/2024\/11\/sfondo-mondo-min-1.png” background_size=”initial” background_position=”bottom_center” background_blend=”overlay” background_enable_mask_style=”on” background_mask_style=”bean” background_mask_transform=”invert” background_mask_size=”cover” background_mask_position=”top_center” custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”justified” custom_margin=”||25px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n

In the retail and large-scale retail sector<\/strong>, Customer Satisfaction<\/strong> is not just a priority, but a strategic lever to excel<\/strong> in an increasingly dynamic market. In-depth knowledge of consumer behavior, preferences, and expectations allows companies to intercept emerging trends, optimize pricing strategies, and offer a purchasing experience that builds loyalty<\/strong> and distinguishes the brand. <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”justified” custom_margin=”||25px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_delay=”100ms” animation_intensity_slide=”10%” animation_direction_tablet=”left” animation_direction_phone=”left” animation_direction_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Market research for the retail and large-scale retail sector provides key data on what drives purchasing decisions,<\/strong> how competitors<\/strong> move and which innovations<\/strong> can make the difference, transforming every insight into a concrete competitive advantage.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ4NiJ9fQ==@” button_text=”Contact us for a personalized consultation ” disabled_on=”on|on|off” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” custom_padding=”20px||20px|30px|true|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”700ms” custom_css_main_element=”line-height:1.3em !important;||” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#FFFFFF” saved_tabs=”all” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”line-height:1.3em !important;||” custom_css_main_element_phone=”line-height:1.3em !important;||”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][dnxte_image_reveal dnext_img_reveal=”https:\/\/cfigroup.it\/wp-content\/uploads\/2025\/01\/retail-gdo-min-2.jpg” dnext_single_color=”#44546C” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” z_index=”2″ custom_padding=”||0px|||” box_shadow_style=”preset4″ box_shadow_color=”#BBC8D3″ global_colors_info=”{}”][\/dnxte_image_reveal][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”1″ custom_margin=”||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”|12px|||false|false” custom_padding_tablet=”|0px|||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”17px” background_color=”#1A212C” background_image=”https:\/\/cfigroup.it\/wp-content\/uploads\/2024\/11\/sfondo-box-min.jpg” background_blend=”overlay” z_index=”1″ width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” module_alignment=”right” custom_margin=”-50px||15px||false|false” custom_margin_tablet=”10px||15px||false|false” custom_margin_phone=”10px||15px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”85px|30px|30px|30px|false|true” custom_padding_tablet=”30px|30px|95px|30px|false|true” custom_padding_phone=”30px|30px|95px|30px|false|true” custom_padding_last_edited=”on|tablet” animation_style=”slide” animation_direction=”right” animation_duration=”700ms” animation_delay=”100ms” animation_intensity_slide=”10%” scroll_horizontal_motion=”0|50|50|100|2|0|-2″ module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|tablet” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

CFI Group\u2019s data support and consulting can help retail and large-scale retail companies build solid foundations to grow, innovate and maintain their competitive advantage<\/strong> in an ever-changing market.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ4NiJ9fQ==@” button_text=”Contact us for a personalized consultation ” button_alignment=”left” disabled_on=”off|off|on” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” custom_margin=”-45px|15%|||false|false” custom_padding=”25px||25px|25px|true|false” custom_padding_tablet=”25px||25px|25px|true|false” custom_padding_phone=”15px||15px|20px|true|false” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_duration=”700ms” custom_css_main_element=”line-height:1.3em !important” box_shadow_style=”preset4″ box_shadow_horizontal=”2px” box_shadow_vertical=”0px” box_shadow_spread=”11px” box_shadow_color=”#FFFFFF” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_icon font_icon=”||divi||400″ icon_color=”#FFFFFF” disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#BBC8D3″ custom_margin=”35px||||false|false” custom_padding=”50px|65px|50px|65px|true|true” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”down” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(187,200,211,0.35)” background_enable_image=”off” background_size=”initial” background_position=”bottom_center” background_blend=”overlay” custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dnxte_multi_heading text_one=”CFI Group’s surveys ” text_two=”for the retail and large-scale retail sector” heading_tag=”h2″ display_type_select=”on” text_two_margin=”||0px||false|false” text_two_padding=”||0px||false|false” text_three_margin=”||0px||false|false” text_three_padding=”||0px||false|false” text_one_reveal_effect=”on” text_one_reveal_color_before=”#44546C” _builder_version=”4.27.4″ _module_preset=”default” text_one_font=”–et_global_body_font|300|||||||” text_one_text_align=”left” text_one_text_color=”#44546C” text_one_font_size=”25px” text_two_font=”–et_global_heading_font|800||on|||||” text_two_text_align=”left” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][\/dnxte_multi_heading][et_pb_divider color=”#BBC8D3″ divider_weight=”15px” _builder_version=”4.27.3″ _module_preset=”default” width=”25%” module_alignment=”left” custom_margin=”-20px||15px||false|false” custom_padding=”0px||||false|false” animation_style=”zoom” animation_delay=”200ms” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”justified” custom_margin=”||15px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_intensity_slide=”10%” locked=”off” global_colors_info=”{}”]<\/p>\n

CFI Group is a point of reference for market research for the retail and large-scale retail sector<\/strong>. Since 1997, the company has supported large brands with advanced tools such as the National Supermarket Index<\/strong>. These indicators, based on the ACSI model<\/strong>, allow measuring the relationship between perceived quality, satisfaction and future customer behavior, offering strategic insights and a competitive advantage.<\/strong> <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”justified” custom_margin=”||15px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_delay=”100ms” animation_intensity_slide=”10%” locked=”off” global_colors_info=”{}”]<\/p>\n

Survey methodologies cover every aspect of market research. In-store, telephone and online surveys<\/strong> provide immediate and reliable data, while focus groups, in-depth interviews <\/strong>and participant observation explore consumer preferences, opinions and expectations.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”justified” custom_margin=”||||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_delay=”200ms” animation_intensity_slide=”10%” locked=”off” global_colors_info=”{}”]<\/p>\n

In addition to the evaluation of the shopping experience<\/strong>, CFI group has introduced, for some years, also the measurement of staff performance<\/strong> – the staff approach to the customer has become a strategic lever both for customer loyalty and in differentiation from competitors.
At the same time, Mystery visits<\/strong>, tracking on private label <\/strong>and specific departments and \u201ctactical\u201d research<\/strong> on specific needs (online spending, struggling stores, department innovations, loyalty cards, etc.) support companies in making quick and effective decisions.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”17px” background_color=”#1A212C” background_image=”https:\/\/cfigroup.it\/wp-content\/uploads\/2024\/11\/sfondo-box-min.jpg” background_blend=”overlay” z_index=”1″ width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” module_alignment=”right” custom_margin=”30px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”50px|50px|50px|50px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”30px|30px|30px|30px|true|true” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_delay=”200ms” animation_intensity_slide=”10%” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|tablet” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}”]With this research, CFI Group offers companies in the retail and large-scale retail sector a complete and strategic vision to make targeted decisions, optimize performance and anticipate market developments.[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Our tools” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ title_font=”–et_global_heading_font|800||on|||||” title_font_size=”20px” custom_margin=”||20px||false|false” animation_style=”slide” animation_direction=”right” animation_duration=”700ms” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_heading][et_pb_blurb title=”Mystery visits” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” image_icon_background_color=”#44546C” icon_placement=”left” image_icon_width=”25px” _builder_version=”4.27.4″ 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Market research for the retail sector - GDO<\/span><\/span>Winning strategies to understand the modern consumer <\/span><\/span><\/h1><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>In the retail and large-scale retail sector, Customer Satisfaction is not just a […]<\/p>\n","protected":false},"author":1,"featured_media":1222,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1338","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.cfigroup.it\/en\/wp-json\/wp\/v2\/pages\/1338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cfigroup.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cfigroup.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cfigroup.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cfigroup.it\/en\/wp-json\/wp\/v2\/comments?post=1338"}],"version-history":[{"count":3,"href":"https:\/\/www.cfigroup.it\/en\/wp-json\/wp\/v2\/pages\/1338\/revisions"}],"predecessor-version":[{"id":1468,"href":"https:\/\/www.cfigroup.it\/en\/wp-json\/wp\/v2\/pages\/1338\/revisions\/1468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cfigroup.it\/en\/wp-json\/wp\/v2\/media\/1222"}],"wp:attachment":[{"href":"https:\/\/www.cfigroup.it\/en\/wp-json\/wp\/v2\/media?parent=1338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}