{"id":1349,"date":"2025-01-10T15:36:13","date_gmt":"2025-01-10T15:36:13","guid":{"rendered":"https:\/\/www.cfigroup.it\/esg-social-responsibility\/"},"modified":"2025-03-11T15:39:01","modified_gmt":"2025-03-11T15:39:01","slug":"esg-social-responsibility","status":"publish","type":"page","link":"https:\/\/www.cfigroup.it\/en\/esg-social-responsibility\/","title":{"rendered":"ESG Social Responsibility"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#1A212C&#8221; background_image=&#8221;https:\/\/cfigroup.it\/wp-content\/uploads\/2025\/01\/ESG-Responsabilita-sociale-min.jpg&#8221; background_blend=&#8221;overlay&#8221; custom_padding=&#8221;5%||5%||true|false&#8221; custom_padding_tablet=&#8221;4%||4%||true|false&#8221; custom_padding_phone=&#8221;4%||4%||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; saved_tabs=&#8221;all&#8221; 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_builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;25%&#8221; custom_margin=&#8221;-20px||15px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;200ms&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;down&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.5)&#8221; background_image=&#8221;https:\/\/cfigroup.it\/wp-content\/uploads\/2024\/11\/sfondo-mondo-min-1.png&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;bottom_center&#8221; background_blend=&#8221;overlay&#8221; background_enable_mask_style=&#8221;on&#8221; background_mask_style=&#8221;bean&#8221; background_mask_transform=&#8221;invert&#8221; background_mask_size=&#8221;cover&#8221; 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In a context in which ethical values \u200b\u200bincreasingly guide purchasing choices, companies must understand how ESG claims influence customer decisions, distinguishing between declarations of intent and concrete actions. This type of investigation does not limit itself to photographing declared preferences, but <strong>analyzes in depth the real behavior<\/strong>, revealing how much consumers are willing to invest in sustainable products and which characteristics they consider truly significant.  <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;700ms&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_direction_tablet=&#8221;left&#8221; animation_direction_phone=&#8221;left&#8221; animation_direction_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>CFI Group offers advanced tools to measure not only <strong>Customer Satisfaction<\/strong> related to sustainability, but also <strong>Employee Satisfaction<\/strong>, highlighting how an authentic commitment in the ESG field can strengthen employee engagement and customer loyalty.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ4NiJ9fQ==@&#8221; 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custom_padding=&#8221;85px|30px|30px|30px|false|true&#8221; custom_padding_tablet=&#8221;30px|30px|95px|30px|false|true&#8221; custom_padding_phone=&#8221;30px|30px|95px|30px|false|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;700ms&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;10%&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|2|0|-2&#8243; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Through a rigorous approach, CFI <strong>research monitors the values \u200b\u200band sustainable choices of consumers and transforms them into evidence<\/strong>, which allows to obtain a better return on investment (ROI) through actions and communication strategies targeted to the different clusters of the customer base, so as to build lasting value for the brand.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; 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background_position=&#8221;bottom_center&#8221; background_blend=&#8221;overlay&#8221; custom_padding=&#8221;||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dnxte_multi_heading text_one=&#8221;CFI Group&#8217;s&#8221; text_two=&#8221;ESG Investigations &#8211; Corporate Social Responsibility&#8221; heading_tag=&#8221;h2&#8243; display_type_select=&#8221;on&#8221; 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module_alignment=&#8221;left&#8221; custom_margin=&#8221;-20px||15px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;200ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;||15px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;700ms&#8221; animation_intensity_slide=&#8221;10%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>CFI Group\u2019s <strong>ESG market research<\/strong> is a <strong>strategic ally for companies that want to turn sustainability into a competitive advantage<\/strong>. Using advanced qualitative and quantitative methodologies, these surveys provide <strong>precise and in-depth data<\/strong>, collected from <strong>surveys, interviews and predictive analysis<\/strong>, to <strong>translate ESG initiatives into concrete and successful actions.<\/strong> <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;700ms&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;10%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A distinctive element is the <strong>C-ESG index<\/strong>, which analyzes the perceived impact of ESG policies in key sectors such as utilities, banks and large-scale retail trade. By segmenting <strong>consumers<\/strong> into <strong>five distinct clusters<\/strong>, it allows us to <strong>understand priorities and behaviors<\/strong>, positioning companies on a strategic map. This approach allows us to calibrate ESG strategies to meet the expectations of different audience segments and improve brand perception.  <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;700ms&#8221; animation_delay=&#8221;200ms&#8221; animation_intensity_slide=&#8221;10%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>But sustainability is not just about consumers. CFI Group integrates Customer Satisfaction analysis with Employee Satisfaction analysis, exploring <strong>how engaged and aligned employees are with company goals<\/strong>. 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