{"id":1368,"date":"2025-01-10T14:26:33","date_gmt":"2025-01-10T14:26:33","guid":{"rendered":"https:\/\/www.cfigroup.it\/lost-customers-analysis\/"},"modified":"2025-03-11T15:44:45","modified_gmt":"2025-03-11T15:44:45","slug":"lost-customers-analysis","status":"publish","type":"page","link":"https:\/\/www.cfigroup.it\/en\/lost-customers-analysis\/","title":{"rendered":"Lost customers analysis"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#1A212C&#8221; background_image=&#8221;https:\/\/cfigroup.it\/wp-content\/uploads\/2025\/01\/analisi-clienti-persi-min.jpg&#8221; background_blend=&#8221;overlay&#8221; custom_padding=&#8221;5%||5%||true|false&#8221; custom_padding_tablet=&#8221;4%||4%||true|false&#8221; custom_padding_phone=&#8221;4%||4%||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; saved_tabs=&#8221;all&#8221; 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divider_weight=&#8221;15px&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;25%&#8221; custom_margin=&#8221;-20px||15px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;200ms&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;down&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(255,255,255,0.5)&#8221; background_image=&#8221;https:\/\/cfigroup.it\/wp-content\/uploads\/2024\/11\/sfondo-mondo-min-1.png&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;bottom_center&#8221; background_blend=&#8221;overlay&#8221; background_enable_mask_style=&#8221;on&#8221; background_mask_style=&#8221;bean&#8221; background_mask_transform=&#8221;invert&#8221; background_mask_size=&#8221;cover&#8221; background_mask_position=&#8221;top_center&#8221; custom_padding=&#8221;||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;||15px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;700ms&#8221; animation_intensity_slide=&#8221;10%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Customer churn<\/strong> analysis is a <strong>strategic lever to transform a problem into a growth opportunity<\/strong>. Understanding why customers choose to end their relationship with a company is essential to <strong>identify service weaknesses, anticipate market needs and respond in a targeted manner to competitor offerings.<\/strong> <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;||15px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;700ms&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;10%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Market research dedicated to this area allows you to discover not only the causes of abandonment, but also the most effective strategies to win back your most valuable customers.<\/p>\n<p>Through <strong>in-depth market research<\/strong>, it is possible to <strong>redesign the experiences offered, improve loyalty and increase the overall value of the customer portfolio<\/strong>. Each data collected translates into a concrete action to build stronger and more competitive relationships. <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ4NiJ9fQ==@&#8221; button_text=&#8221;Contact us for more information &#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_padding=&#8221;25px||25px|25px|true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;700ms&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_spread=&#8221;10px&#8221; box_shadow_color=&#8221;#FFFFFF&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; 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da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dnxte_multi_heading text_one=&#8221;Win-back Analysis by CFI Group&#8221; text_two=&#8221;What They Are and How They Work&#8221; heading_tag=&#8221;h2&#8243; display_type_select=&#8221;on&#8221; text_two_margin=&#8221;||0px||false|false&#8221; text_two_padding=&#8221;||0px||false|false&#8221; text_three_margin=&#8221;||0px||false|false&#8221; 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animation_style=&#8221;zoom&#8221; animation_delay=&#8221;200ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;||15px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;700ms&#8221; animation_intensity_slide=&#8221;10%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>CFI Group&#8217;s customer churn analysis investigates the underlying causes of churn<\/strong>. Through meticulous analysis, weaknesses in products or services, external factors such as competition, and aspects related to the management of the customer management process are explored. This allows you to <strong>identify the real reasons that have driven customers to interrupt their relationship with the company <\/strong>so that they can be prevented.  <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;17px&#8221; background_color=&#8221;#1A212C&#8221; background_image=&#8221;https:\/\/cfigroup.it\/wp-content\/uploads\/2024\/11\/sfondo-box-min.jpg&#8221; background_blend=&#8221;overlay&#8221; z_index=&#8221;1&#8243; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;50px|50px|50px|50px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;700ms&#8221; animation_delay=&#8221;200ms&#8221; animation_intensity_slide=&#8221;10%&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; box_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]The Win-back phase focuses on developing targeted strategies to win back your most valuable customers. This is where precise planning and tailored interventions come into play, aimed at transforming lost customers into growth opportunities. [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;||15px||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;700ms&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;10%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The entire process is based on a <strong>scientific and highly personalized approach<\/strong>. Thanks to the <strong>combined use of qualitative and quantitative methods<\/strong>, such as CATI, CAWI, CAPI surveys, specific questionnaires are built for the sector and the client&#8217;s needs. The data collection, combined with the comparison with competitors, provides <strong>a detailed map of the areas to intervene on.<\/strong>  <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|&#8211;et_global_heading_font_weight|||||||&#8221; text_text_color=&#8221;#44546C&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.3em&#8221; background_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;5px||15px||false|false&#8221; custom_padding=&#8221;25px|25px|25px|25px|true|true&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;700ms&#8221; animation_delay=&#8221;200ms&#8221; animation_intensity_slide=&#8221;10%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>CFI Group does more than collect data. <strong>The results are translated into concrete operational strategies<\/strong> that help companies identify the most effective actions to improve loyalty, reduce churn and strengthen the value of the customer portfolio.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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