[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#1A212C” background_image=”https:\/\/cfigroup.it\/wp-content\/uploads\/2025\/01\/focus-group-min.jpg” background_position=”top_center” background_blend=”overlay” custom_padding=”5%||5%||true|false” custom_padding_tablet=”4%||4%||true|false” custom_padding_phone=”4%||4%||true|false” da_disable_devices=”off|off|off” saved_tabs=”all” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][dnxte_multi_heading text_one=”Focus Group” text_two=”What are these types of market research?” display_type_select=”on” text_two_margin=”||0px||false|false” text_two_padding=”||0px||false|false” text_three_margin=”||0px||false|false” text_three_padding=”||0px||false|false” text_one_reveal_effect=”on” text_one_reveal_color_before=”#44546C” _builder_version=”4.27.4″ _module_preset=”default” text_one_font=”–et_global_heading_font|800||on|||||” text_one_text_color=”#FFFFFF” text_one_font_size=”35px” text_one_line_height=”1.1em” text_two_font=”–et_global_body_font|300|||||||” text_two_text_color=”#BBC8D3″ text_two_font_size=”25px” text_two_line_height=”1.1em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_one_font_size_tablet=”35px” text_one_font_size_phone=”35px” text_one_font_size_last_edited=”on|phone” text_two_font_size_tablet=”25px” text_two_font_size_phone=”23px” text_two_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/dnxte_multi_heading][et_pb_divider color=”#BBC8D3″ divider_weight=”15px” _builder_version=”4.27.3″ _module_preset=”default” width=”25%” custom_margin=”-20px||15px||false|false” custom_padding=”0px||||false|false” animation_style=”zoom” animation_direction=”left” animation_delay=”200ms” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”down” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(255,255,255,0.5)” background_image=”https:\/\/cfigroup.it\/wp-content\/uploads\/2024\/11\/sfondo-mondo-min-1.png” background_size=”initial” background_position=”bottom_center” background_blend=”overlay” background_enable_mask_style=”on” background_mask_style=”bean” background_mask_transform=”invert” background_mask_size=”cover” background_mask_position=”top_center” custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”justified” custom_margin=”||15px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n
Focus groups<\/strong> are a qualitative market research methodology<\/strong> designed to collect data through the interaction of a carefully selected group of people<\/strong>. Participants, united by common experiences, are guided by a moderator<\/strong> in a structured discussion<\/strong>, offering a unique perspective on behaviors, opinions, and perceptions.<\/strong> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”justified” custom_margin=”||15px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_delay=”100ms” animation_intensity_slide=”10%” global_colors_info=”{}”]These groups, usually composed of 5 to 10 people, guarantee both dynamic interaction and a diversity of experiences. The moderator uses thematic guides to stimulate conversation, creating an environment that favors the sharing of ideas and constructive discussion. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”justified” custom_margin=”||15px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_delay=”200ms” animation_intensity_slide=”10%” global_colors_info=”{}”]<\/p>\n The value of focus groups lies in the depth of the data collected<\/strong>, which is not numerical but rich in qualitative details. This method allows you to explore complex issues such as decision-making processes, brand perceptions or the effectiveness of a new product or service. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][dnxte_image_reveal dnext_img_reveal=”https:\/\/cfigroup.it\/wp-content\/uploads\/2025\/01\/focus-group-min.jpg” dnext_single_color=”#44546C” _builder_version=”4.27.4″ _module_preset=”default” z_index=”2″ custom_padding=”||0px|||” box_shadow_style=”preset4″ box_shadow_color=”#BBC8D3″ global_colors_info=”{}”][\/dnxte_image_reveal][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”down” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(187,200,211,0.35)” background_enable_image=”off” background_size=”initial” background_position=”bottom_center” background_blend=”overlay” custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dnxte_multi_heading text_two=”When to use focus groups” heading_tag=”h2″ display_type_select=”on” text_two_margin=”||0px||false|false” text_two_padding=”||0px||false|false” text_three_margin=”||0px||false|false” text_three_padding=”||0px||false|false” text_one_reveal_effect=”on” text_one_reveal_color_before=”#44546C” _builder_version=”4.27.4″ _module_preset=”default” text_one_font=”–et_global_body_font|300|||||||” text_one_text_align=”left” text_one_text_color=”#44546C” text_one_font_size=”25px” text_two_font=”–et_global_heading_font|800||on|||||” text_two_text_align=”left” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][\/dnxte_multi_heading][et_pb_divider color=”#BBC8D3″ divider_weight=”15px” _builder_version=”4.27.3″ _module_preset=”default” width=”25%” module_alignment=”left” custom_margin=”-20px||15px||false|false” custom_padding=”0px||||false|false” animation_style=”zoom” animation_delay=”200ms” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”justified” custom_margin=”||15px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_intensity_slide=”10%” locked=”off” global_colors_info=”{}”]Focus groups are a strategic tool for obtaining in-depth, qualitative insights that are essential for driving effective, informed business decisions. They are ideal for: [\/et_pb_text][et_pb_blurb title=”Test new concepts or advertising campaigns” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” image_icon_background_color=”#44546C” icon_placement=”left” image_icon_width=”25px” _builder_version=”4.27.4″ _module_preset=”default” body_font=”|–et_global_heading_font_weight|||||||” body_text_color=”#44546C” body_font_size=”17px” background_color=”#FFFFFF” image_icon_custom_padding=”5px|25px|5px|25px|true|true” custom_margin=”||25px||false|false” custom_margin_tablet=”||25px||false|false” custom_margin_phone=”||15px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”15px|15px|15px|15px|true|true” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_intensity_slide=”10%” custom_css_blurb_title=”top:0px;||position:relative” locked=”off” global_colors_info=”{}” image_icon_background_color__hover_enabled=”on|hover” image_icon_background_color__hover=”#BBC8D3″ header_text_color__hover_enabled=”on|hover” header_text_color__hover=”#BBC8D3″][\/et_pb_blurb][et_pb_blurb title=”Exploring consumer behaviors and motivations” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” image_icon_background_color=”#44546C” icon_placement=”left” image_icon_width=”25px” _builder_version=”4.27.4″ _module_preset=”default” body_font=”|–et_global_heading_font_weight|||||||” body_text_color=”#44546C” body_font_size=”17px” background_color=”#FFFFFF” image_icon_custom_padding=”5px|25px|5px|25px|true|true” custom_margin=”||25px||false|false” custom_margin_tablet=”||25px||false|false” custom_margin_phone=”||15px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”15px|15px|15px|15px|true|true” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_intensity_slide=”10%” custom_css_blurb_title=”top:0px;||position:relative” locked=”off” global_colors_info=”{}” image_icon_background_color__hover_enabled=”on|hover” image_icon_background_color__hover=”#BBC8D3″ header_text_color__hover_enabled=”on|hover” header_text_color__hover=”#BBC8D3″][\/et_pb_blurb][et_pb_blurb title=”Identify market opportunities” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” image_icon_background_color=”#44546C” icon_placement=”left” image_icon_width=”25px” _builder_version=”4.27.4″ _module_preset=”default” body_font=”|–et_global_heading_font_weight|||||||” body_text_color=”#44546C” body_font_size=”17px” background_color=”#FFFFFF” image_icon_custom_padding=”5px|25px|5px|25px|true|true” custom_margin=”||25px||false|false” custom_margin_tablet=”||25px||false|false” custom_margin_phone=”||15px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”15px|15px|15px|15px|true|true” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_intensity_slide=”10%” custom_css_blurb_title=”top:9px;||position:relative” locked=”off” global_colors_info=”{}” image_icon_background_color__hover_enabled=”on|hover” image_icon_background_color__hover=”#BBC8D3″ header_text_color__hover_enabled=”on|hover” header_text_color__hover=”#BBC8D3″][\/et_pb_blurb][et_pb_blurb title=”Optimize products, services or business strategies” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” image_icon_background_color=”#44546C” icon_placement=”left” image_icon_width=”25px” _builder_version=”4.27.4″ _module_preset=”default” body_font=”|–et_global_heading_font_weight|||||||” body_text_color=”#44546C” body_font_size=”17px” background_color=”#FFFFFF” image_icon_custom_padding=”5px|25px|5px|25px|true|true” custom_margin=”||25px||false|false” custom_margin_tablet=”||25px||false|false” custom_margin_phone=”||15px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”15px|15px|15px|15px|true|true” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_intensity_slide=”10%” custom_css_blurb_title=”top:0px;||position:relative” locked=”off” global_colors_info=”{}” image_icon_background_color__hover_enabled=”on|hover” image_icon_background_color__hover=”#BBC8D3″ header_text_color__hover_enabled=”on|hover” header_text_color__hover=”#BBC8D3″][\/et_pb_blurb][et_pb_blurb title=”Available in physical or online spaces” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” image_icon_background_color=”#44546C” icon_placement=”left” image_icon_width=”25px” _builder_version=”4.27.4″ _module_preset=”default” body_font=”|–et_global_heading_font_weight|||||||” body_text_color=”#44546C” body_font_size=”17px” background_color=”#FFFFFF” image_icon_custom_padding=”5px|25px|5px|25px|true|true” custom_margin=”||25px||false|false” custom_margin_tablet=”||25px||false|false” custom_margin_phone=”||15px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”15px|15px|15px|15px|true|true” animation_style=”slide” animation_direction=”left” animation_duration=”700ms” animation_intensity_slide=”10%” custom_css_blurb_title=”top:9px;||position:relative” locked=”off” global_colors_info=”{}” image_icon_background_color__hover_enabled=”on|hover” image_icon_background_color__hover=”#BBC8D3″ header_text_color__hover_enabled=”on|hover” header_text_color__hover=”#BBC8D3″][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dnxte_multi_heading text_two=”How CFI Group Organizes Effective Focus Groups” heading_tag=”h2″ display_type_select=”on” text_two_margin=”||0px||false|false” text_two_padding=”||0px||false|false” text_three_margin=”||0px||false|false” text_three_padding=”||0px||false|false” text_one_reveal_effect=”on” text_one_reveal_color_before=”#44546C” _builder_version=”4.27.4″ _module_preset=”default” text_one_font=”–et_global_body_font|300|||||||” text_one_text_align=”left” text_one_text_color=”#44546C” text_one_font_size=”25px” text_two_font=”–et_global_heading_font|800||on|||||” text_two_text_align=”left” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][\/dnxte_multi_heading][et_pb_divider color=”#BBC8D3″ divider_weight=”15px” _builder_version=”4.27.3″ _module_preset=”default” width=”25%” module_alignment=”left” custom_margin=”-20px||15px||false|false” custom_padding=”0px||||false|false” animation_style=”zoom” animation_delay=”200ms” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”justified” custom_margin=”||15px||false|false” animation_style=”slide” animation_direction=”right” animation_duration=”700ms” animation_delay=”100ms” animation_intensity_slide=”10%” locked=”off” global_colors_info=”{}”]<\/p>\n Focus groups <\/strong>are much more than simple group discussions: they represent a unique opportunity to explore emotions, perceptions and behaviors directly from the target audience<\/strong>. Their success relies on meticulous preparation and the ability of the moderator, a crucial figure capable of transforming each interaction into a precious source of insight. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”justified” custom_margin=”||15px||false|false” animation_style=”slide” animation_direction=”right” animation_duration=”700ms” animation_delay=”200ms” animation_intensity_slide=”10%” locked=”off” global_colors_info=”{}”]<\/p>\n From the careful selection of participants<\/strong>, chosen for their homogeneity and experience, to the creation of a welcoming and pressure-free environment<\/strong>, every detail is taken care of to encourage authentic dialogue. The moderator does not simply guide the discussion, but stimulates discussion, values \u200b\u200b\u200b\u200bdifferent perspectives and ensures that every voice is heard<\/strong>. With strategic questions<\/strong> and techniques such as brainstorming <\/strong>or role-play<\/strong>, the moderator is able to bring to light innovative ideas and valuable details that often remain hidden through the use of other investigation methodologies. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”17px” background_color=”#1A212C” background_image=”https:\/\/cfigroup.it\/wp-content\/uploads\/2024\/11\/sfondo-box-min.jpg” background_blend=”overlay” z_index=”1″ width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” module_alignment=”right” custom_margin=”30px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”30px|30px|30px|30px|true|true” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”right” animation_duration=”700ms” animation_delay=”300ms” animation_intensity_slide=”10%” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|tablet” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}”]<\/p>\n Each focus group is designed to address specific objectives<\/strong>: whether exploring new markets, testing creative concepts, or better understanding the customer. CFI Group translates the material collected into actionable strategies, thanks to a structured analysis that values \u200b\u200bboth unique insights and common trends. The results? More informed and targeted business decisions that generate real, lasting impact. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"Focus Group<\/span><\/span>What are these types of market research?<\/span><\/span><\/h1><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Focus groups are a qualitative market research methodology designed to collect data through the interaction of a carefully selected group […]<\/p>\n","protected":false},"author":1,"featured_media":1222,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1370","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.cfigroup.it\/en\/wp-json\/wp\/v2\/pages\/1370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cfigroup.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cfigroup.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cfigroup.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cfigroup.it\/en\/wp-json\/wp\/v2\/comments?post=1370"}],"version-history":[{"count":2,"href":"https:\/\/www.cfigroup.it\/en\/wp-json\/wp\/v2\/pages\/1370\/revisions"}],"predecessor-version":[{"id":1459,"href":"https:\/\/www.cfigroup.it\/en\/wp-json\/wp\/v2\/pages\/1370\/revisions\/1459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cfigroup.it\/en\/wp-json\/wp\/v2\/media\/1222"}],"wp:attachment":[{"href":"https:\/\/www.cfigroup.it\/en\/wp-json\/wp\/v2\/media?parent=1370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}