Market Research for Museums, Cultural Venues and Edutainment
Museums, cultural venues and the edutainment sector are constantly evolving, driven by ongoing innovation, regulatory requirements and rising expectations from visitors and stakeholders. In this context, market research becomes a crucial tool to better understand the needs of both visitors and stakeholders, anticipate trends, and develop effective strategies.
CFI Surveys for the Museum and Edutainment Sector
CFI Group offers tailor-made market research for museums, cultural institutions, and the edutainment sector, providing insights and strategic considerations that allow organisations to deeply analyse the visitor journey and experience, starting from a comprehensive overview.
Thanks to advanced methodologies, our analyses help identify key levers to improve engagement and loyalty, assess the effectiveness of communication campaigns, and monitor satisfaction, with the goal of ensuring an outstanding experience.
We rely on a scientific approach, integrating quantitative and qualitative methodologies to deeply examine visitor behaviour. Through structured surveys, focus groups, and multivariate analyses, CFI provides essential insights into Customer Satisfaction and Experience, brand perception, and the effectiveness of advertising campaigns. The use of predictive models allows us to identify the key drivers of visitor loyalty and opportunities for cross-selling, optimising business strategies.
Why CFI Group Market Researchis essential for the Museum and Edutainment Sector
Monitor visitor satisfaction and the experience throughout the entire journey and at every touchpoint, to increase loyalty and positive word-of-mouth
Understand information channels and decision-making criteria to become more attractive and reach a larger audience
Assess staff perception in order to implement improvement, training, and professional development plans
Identify and address pain points in the experience, from booking to final use, to improve satisfaction, increase loyalty, and reduce drop-offs in the pre-sales phase
Explore new opportunities for cross-selling and upselling through detailed insights into visitor purchasing behaviour, habits and expectations
Evaluate interest in and satisfaction with the shop, café bistro, audio guides, virtual reality, to tailor the offer to visitor needs
Assess satisfaction with the various initiatives offered, identifying which are most appreciated and why they generate higher satisfaction and increase return visits