Sectoral barometersSurveys to monitor the market and improve competitiveness
Sectoral barometers are essential tools for understanding the dynamics of an industry, staying up to date on developments and obtaining strategic advantages. These surveys monitor key indicators such as service quality, customer satisfaction, competitor performance and changes in market preferences. Through in-depth and periodic analysis, sector barometers provide a clear and detailed view of the competitive context.
Barometer C-ESG-I
The C-ESG Index by CFI Group Italia measures the perceived impact of ESG (Environmental, Social, Governance) sustainability initiatives in the utilities, banking and large-scale retail sectors. The study segments consumers into five distinct clusters for attitudes and behaviors towards sustainability, monitoring preferences and choices. Through a strategic map, the C-ESG Index positions brands and offers data-driven insights to adapt ESG action and communication strategies to consumer expectations, supporting companies in implementing targeted and effective initiatives.
Barometer INS
Since 1997, the National Supermarket Index (INS), developed by CFI Group, has been a strategic tool for analyzing the shopping experience in Italian large-scale retail trade. Based on the ACSI methodology, the INS measures and explains the relationship between perceived quality, satisfaction, and future consumer behavior. With a representative sample of the sector, it provides predictive insights to optimize investments and improve customer relationship management, supporting the main large-scale retail trade brands in achieving sustainable growth objectives.
UCSI Barometer
CFI Group’s Utility Customer Satisfaction Index (UCSI) is the benchmark for understanding the relationship between customers and suppliers in the Energy sector, in a context of increasing cost pressures and sustainable energy transition. This annual barometer analyzes the main drivers of satisfaction and key behaviors such as loyalty and cross-selling, reading the total market, specific reference segments or direct competitors on a geographical basis. Thanks to strategic information, the UCSI allows operators to evaluate their brand positioning in the market and to seize new opportunities to strengthen customer relationships and improve competitiveness.
ASB Barometer
CFI Group’s Agrochemical Satisfaction Barometer (ASB) is the compass for navigating the complex landscape of the agricultural sector. In a complex context like today’s, between increasing costs, logistical difficulties and opportunities related to digitalization (agriculture 4.0), the ASB monitors the satisfaction and behavior of retailers, true strategic hubs of the supply chain. This barometer detects key trends and provides valuable insights to understand brand positioning, anticipate market developments and exploit new opportunities. An essential tool for innovating, growing and successfully facing the challenges of the future.
Barometer BSB
The CFI Group Banking Satisfaction Benchmark (BSB) is an annual survey designed for retail banks and insurance companies that operate in the private customer segment. This tool allows you to compare the bank’s performance with the market, highlighting strengths and areas for improvement. The BSB analyses the total market, specific reference segments or direct competitors on a geographical basis. Thanks to strategic insights, it helps banks to rationalize costs, develop innovative solutions and verify the effectiveness of investments for commercial and income objectives.