Market Research for the Pharmaceutical Sector
The pharmaceutical retail industry is constantly evolving, driven by constant innovations, stringent regulations, and increasing expectations from customers and industry professionals.
In this context, market research becomes key tools to better understand customer needs, anticipate trends, and develop effective strategies.
CFI Group'sPHARMACEUTICAL Investigations
CFI Group offers market research tailored to retail Pharma, providing strategic insights that enable companies to measure customer satisfaction and experience in depth.
Using advanced methodologies, our analyses help identify levers to improve customer and sales staff engagement and loyalty, assess the effectiveness of communication campaigns, and monitor relationship satisfaction to ensure service excellence.
Our surveys allow us to turn collected data into concrete actions, driving innovation and success in the pharmaceutical industry.
Market research conducted by CFI Group is a strategic tool for pharmacies that want to make decisions based on solid, truly useful data. Through a tailored approach and the use of advanced methodologies, we provide in-depth insights that go beyond simply collecting opinions, helping companies to deeply understand the behaviors, expectations, and perceptions of end customers-whether consumers, patients, pharmacists, or practitioners.
In an ever-changing environment such as Pharma & Healthcare, our studies prove critical in anticipating trends, assessing the effectiveness of current actions, and planning future initiatives with greater confidence.
Our tools
Mystery visit
Head investigations
CAWI investigations
CATI investigations
Focus group
Competitor monitoring
Churn analysis
Why CFI Group Market Researchis essential for the pharmacutical industry
Assess customer satisfaction to improve customer experience at every touch point
Understanding why customers choose competitors and how to build customer loyalty
Assess the environment (cozy, smart, friendly, modern) of the pharmacy/para-pharmacy
Tracking the evolution of market trends to maintain competitiveness in the long term
Identify and address pain points in the shopping experience, both in physical stores and online, to increase customer satisfaction and loyalty
Exploring new cross-selling and upselling opportunities through detailed insights into consumer buying behavior and expectations
Analyze customer satisfaction levels on experience (courtesy, professionalism, competence, empathy) with staff to enhance performance
Check the assortment of drugs and para-pharmaceuticals (including branded) and service offerings